What is Keep Going?
TechCrunch is dead. Sifted is dead. Mashable is dead. Who still cares about startups?
Me.
Founded by former TechCrunch, New York Times, and Gizmodo editor John Biggs, Keep Going is an independent podcast and publication dedicated to exploring the dynamic relationship between technology and its users. With a passion for startups and a mission to uncover stories that bring new tech innovations to light, Keep Going goes beyond corporate boardrooms and market trends. Instead, it explores into the real impact of technology on people’s lives—covering everything from under-the-radar trends and internet phenomena to significant policy shifts and platform changes that shape the online world.
Nobody in the tech space is doing what I’m doing. I spent 20 years as a tech journalist and loved to turn small startups into behemoths, including championing companies like Raspberry Pi, Makerbot, and Patreon. I believe entrepreneurship is an engine for change and love to interview founders.
Nobody will do what I’m doing: I ask founders why they failed and how they solved their problems. I cover small and large startups without agenda. I talk to therapists and experts who work to help entrepreneurs thrive.
The results speak for themselves:
Over 160 video posts focused on founders and startups
A massive audience of over 80,000 subscribers
31,000 Instagram viewers
36,000 Twitter followers
5,000 LinkedIn readers
An amazing community of founders, researchers, and therapists who love being on the show
Unlike legacy tech media, Keep Going is built on a belief that the true story of technology lies with those who build and use it. I currently do everything alone and my mission is to cover the movements and individuals who influence and define the digital landscape.
If Keep Going secures enough support, I want to expand with paid contributors to provide even deeper, more diverse perspectives on these evolving stories.
Let’s pull entrepreneurship news out of the funding news ghetto and get good ideas noticed.
What does Keep Going offer?
Delivered 2-3 times a week, Keep Going primarily includes articles between 600-1200 words, covering startups and analysis from unique angles. It also features in-depth interviews to keep readers engaged with the latest developments in technology and culture. John’s recent work includes pieces on AI, how to save your relationship as a founder, and chats with some of the coolest startups on the planet.
Why subscribe?
Keep Going is entirely independent—free from corporate influence or institutional investors. Subscriptions directly support John’s ability to produce meaningful, high-quality journalism focused on tech’s human impact. Paid subscribers gain access to exclusive analysis, subscriber-only discussions, live events with thought leaders, and more. Your $5 per month supports the work of an experienced tech journalist who’s committed to shedding light on the people and ideas driving the digital age.
Thank you for reading and for supporting Keep Going—together, we’re making independent startup journalism on the internet possible.
How to Appear On Keep Going
Appearing on the Keep Going newsletter is always free. To join us, email john@biggs.cc.
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