What happens when a Tweet goes viral?

I do not believe in the power of social media.

Here’s why.

A few days ago I posted a (stolen? borrowed?) meme about a Heironymous Bosch triptych inside a Reeses’ cup. It was cute and I decided to share it with my 38.4K followers. Usually when I do silly things like this I get a few dozen likes and all is well. This meme was particularly good and was origi…