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The Startup Show:

You know, for couches. might sound straightforward — a digital marketplace for couches, yet it addresses a nuanced and complex issue: the overwhelming process of buying a couch. Most buyers, unsure of where to begin, face a barrage of choices from materials to retailers without a clear path forward. The platform simplifies this by gathering user preferences and guiding them to the perfect couch through a refined, almost concierge-like service online.

The journey began with acquiring its domain, a tale as interesting as its business model. Back purchased the domain in 2023 from a high-net-worth individual involved in the early development of Google AdSense. Despite the domain’s hefty price tag and tough negotiations, Back secured a deal beneficial for his startup’s growth. This crucial step was not just about owning a URL but establishing a foundation for a brand that promises clarity and convenience in the cluttered furniture market.

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Keep Going
When you're going through Hell, keep going." This is a podcast about failure and how it breeds success. Every week, we will talk to amazing people who have done amazing things yet, at some point, experienced failure. By exploring their experiences, we can learn how to build, succeed, and stay humble. It is hosted by author and former New York Times journalist John Biggs. Our theme music is by Policy, AKA Mark Buchwald. (