Brian Sloan sells s*x toys. For a long time he sold a lot of them and most of them sold through Amazon. Then, overnight, his competitors started to destroy his business. By breaking his advertising systems, undercutting his prices, and reviewing his products unfairly, they essentially turned millions of dollars in sales into bupkus.
In this podcast Sloan describes how he lost $500,000 in one day, sold his products at a massive loss, and invented something that changed the course of his business, turning an abject failure into a roaring success.
NOTE: This podcast discusses adult themes but we are careful not to describe too much.
Our theme music is by Policy AKA Mark Buchwald. (https://freemusicarchive.org/music/policy/)
Keep Going: What to do when your entire business goes up in smoke