Some entrepreneurs are shaped by opportunity; others are forged through setbacks. Caleb Counts, co-founder of Connected Cannabis, embodies the latter. In this episode of Keep Going, Counts shared his journey from navigating the gray areas of cannabis sales as a teenager to leading a multi-state cannabis operation. His story is one of perseverance, reinvention, and a refusal to quit, even when faced with extraordinary challenges.
Setbacks as Starting Points
Counts’s journey began long before the legal cannabis market took form. Selling cannabis illegally as a teenager and young adult helped him fund his college education. But by 2003, he shifted gears, stepping into real estate, only to be pushed out during the 2008 financial crisis.
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