In a recent episode of the Keep Going podcast, hosted by John Biggs, Evan Wray, CEO and co-founder of Mavely, shared his entrepreneurial journey. Mavely, a platform empowering everyday influencers, has carved a niche in the creator economy, facilitating over $1 billion in sales through its network of creators. During the conversation, Wray unpacked the challenges and milestones of building Mavely, offering valuable lessons for entrepreneurs navigating their own paths.
What is Mavely?
Wray describes Mavely as an "everyday influencer platform," enabling anyone with an approved social media account to promote their favorite products and earn commissions. Unlike traditional influencer marketing focused on celebrities, Mavely targets everyday creators who connect with niche audiences. This approach has democratized the influencer space, turning casual recommendations into viable side hustles.
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