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Transcript

Keep Going: How to find your true customers

"Assume you're never going to raise venture capital."

Zach Supalla, founder and CEO of Particle, discusses the journey of building a hardware platform for IoT products. He shares how Particle started with development kits for prototyping and eventually transitioned to selling their platform to companies launching IoT products at scale.

Zach highlights the challenges of the consumer IoT market and the shift towards industrial applications. He emphasizes the importance of listening to customers and adapting the business based on their needs. Zach also discusses the mindset of a founder and the balance between optimism and rational pessimism.

Discussion about this podcast

Keep Going - A Guide to Unlocking Success
Keep Going
When you're going through Hell, keep going." This is a podcast about failure and how it breeds success. Every week, we will talk to amazing people who have done amazing things yet, at some point, experienced failure. By exploring their experiences, we can learn how to build, succeed, and stay humble. It is hosted by author and former New York Times journalist John Biggs. Our theme music is by Policy, AKA Mark Buchwald. (https://freemusicarchive.org/music/policy/)